SwitchMarket UK – Privacy Policy
Last Updated: April 2026
1. Introduction
At SwitchMarket, we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you use our mobile comparison platform and our AI Concierge service, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. As an independent comparison site, SwitchMarket acts as the Data Controller for the data collected directly on our platform.
2. The Data We Collect
We only collect the data absolutely necessary to provide you with the best mobile deals. This includes:​
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Technical Data: Your IP address, browser type, device type, and operating system.
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Usage Data: How you navigate our site, the pages you view, and the deals you click on.
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AI Concierge Data: The text inputs and preferences you share with our AI chat tool (e.g., "I want an iPhone under £30"). Please note: Our AI Concierge is designed to search for mobile deals; you should never enter sensitive personal information (such as your name, address, or financial details) into the chat box.
3. How We Use Your Data
We use your data under the lawful basis of our "legitimate interests" to run and improve our business. Specifically, we use it to:
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Power our search engine and AI Concierge to return accurate deal results.
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Track the performance of our affiliate links (so we know if a network owes us a commission).
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Analyse website traffic to improve our user experience and fix technical bugs.
4. Third Parties and Affiliate Links
SwitchMarket does not sell your personal data to third parties. However, we do share necessary data with:
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Affiliate Networks: When you click "Save & Switch Now," you are redirected to a provider’s site via an affiliate tracking link. This link drops a temporary cookie so the provider knows you came from SwitchMarket.
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Technology Providers: We use trusted third-party services (such as Wix for hosting and Google Gemini for powering our AI Concierge) who process data securely on our behalf.
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The Network/Retailer: Once you leave SwitchMarket to finalise your purchase, the network or retailer (e.g., O2, Vodafone) becomes the Data Controller for your checkout process. You will be subject to their privacy policies.
5. Data Retention and Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, accessed, or altered. We will only retain your data (such as anonymous chat logs and analytics) for as long as necessary to fulfil the purposes we collected it for, typically no longer than 24 months, after which it is securely deleted or fully anonymised.
6. Your UK GDPR Rights
Under UK data protection law, you have the right to request access to, correction of, or erasure of your personal data. You also have the right to object to processing and request data portability. To exercise any of these rights, please contact our Data Protection Officer at info@switchmarket.co.uk. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO).